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SEO and ASO’s Effects on the Google Play Store

Do you run advertising campaigns for an app-based business enterprise? If so, then possibly you’ve observed ranking on app shop effects pages to be a venture.

The correct news is that many app shop optimization (ASO) strategies are similar to the search engine optimization (search engine optimization) strategies you’re probable already acquainted with. The even higher information is that combining the 2—SEO and ASO—can advantage your basic advertising method.

The group at my marketing corporation, NP Digital, took a examine how three popular calorie counter apps perform in seek and app keep search results to discover the secrets to their fulfillment. In this post, I’ll explore the relationship among SEO and ASO and spotlight key takeaways from my group’s analysis. That manner, you may mirror a comparable technique.

Ready to research more? Read on.

How Do search engine optimization and ASO Work Together?
Before digging into how search engine optimization and ASO can paintings collectively, you first need to completely recognize what each is.

Search engine optimization is a fixed of practices with one purpose—to optimize your internet site and content material for search engine rankings. The higher optimized your content, the extra the percentages it’s going to appear atop seek engine results pages (SERPs).

App shop optimization is much like search engine optimization, but in preference to focusing on optimizing your internet site for SERPs, it focuses on optimizing your app for the app store. Think of it as app search engine optimization.

You can combine your search engine optimization and ASO efforts, and also you have to for the excellent outcomes. To do so, you’ll need to align your techniques for each channels. How? By the use of constant and applicable keywords for both your internet site and app keep listing and consisting of inbound links from one (the internet site) to the opposite (the app).

Let’s don’t forget how SEO and ASO can guide every different of their respective environments. So first, how can SEO aid ASO inside the Google Play Store?

Earning back-links from outreach efforts: For instance, linking from the logo’s domain directly to the Google Play Store app list or reaching out to reliable web sites and asking to be introduced to link roundups for applicable subjects.
Optimizing app touchdown pages: This truely means aligning the phrases you’re focused on on app touchdown pages with the phrases you’re targeting inside the Google Play Store.
Publish content material on the logo website to establish authority within the space: You need to create content material relevant to the class so you can 1) build oneway links to the app shop list and a pair of) establish logo focus. For a calorie counting app, this can be a weblog put up focused on “what number of calories should you consume a day” or an interactive asset like a muscle gains calculator.
Utilize pleasant practices to set up E-E-A-T elements: This will show Google that your emblem is an professional on your enterprise.

Now, how can ASO assist search engine marketing on Google’s search engine?

It’s all approximately optimizing your app keep list.

Consider that Google Play Store app listings clearly rank high on Google Search for goal phrases. After all, Google loves Google. When you align the hunt phrases you’re focused on on both the app keep list and your internet site, you’ll probable see a boost on your SERP rankings.

How to Bring search engine optimization and ASO Together
My team at NP Digital and I work with entrepreneurs to develop virtual advertising and marketing solutions that boost up increase. A massive a part of our paintings involves digging into facts to perceive strategies that paintings (and people that don’t).

One manner we did so these days changed into to research how 3 famous calorie counting apps blend search engine marketing and ASO to their gain.


For search engine marketing, we assessed Google seek rankings for “calorie counter” and “calorie counter app.” We used Ubersuggest to slender in on essential metrics—monthly search quantity (MSV) and keyword issue.

Monthly search volume is the variety of instances a keyword is searched every month. Keyword trouble measures the attempt it would take for a web site to rank on the primary page of seek effects for a particular keyword. It levels from zero percent (simplest) to one hundred percentage (maximum difficult).

For ASO, we took a comparable method. We assessed Google Play Store app ranking for the term “calorie counter.”

We also used AppTweak to tug records relevant to Google Play Store. This includes fairness oneway links and app energy.

Before we get into our instance, let’s outline those two phrases, plus some additional ones we’ll highlight:

Equity backlinks: The number of oneway links earned to the Google Play Store list.
App strength: The energy of the app based on its ratings in its class and inside the typical category. This is a proprietary metric from AppTweak.
Ratings range: The variety of opinions on Google Play Store.
ASO score: Scale of 0-100 for the way properly an app’s Google Play Store listing is optimized making use of exceptional practices.
Date released: The date the app became first launched in Google Play Store.
Downloads: The variety of downloads from the Google Play Store. Note: Google Play Store does now not offer the exact numbers.
Now that you understand how we amassed our information, permit’s take a look at what the statistics says.

What Successful search engine optimization/ASO Programs Looks Like
For our example, we assessed the search engine optimization and ASO impact for calorie counter apps.

To achieve this, we analyzed the organic Google seek consequences for 2 seek terms: calorie counter app and calorie counter.

The term “calorie counter app” has an MSV of 14,800 and a key-word problem of 72 percentage. The greater inclusive term “calorie counter” has an MSV of 49,500 and a key-word issue of seventy eight percent.

We also analyzed the Google Play Store seek consequences for the time period “calorie counter.” It has an MSV of sixty four and a keyword difficulty of twenty-two percentage. Furthermore, the quest term “calorie counter” has 240 results and 30.8K installs.

Caption: App ratings from Google Play Store on an Android device

Now, permit’s don’t forget the overall performance metrics for the top three outcomes for the hunt time period at the Google Play Store.

#1: Calorie Counter – MyNetDiary

MyNetDiary, released in September 2010, has a mean rating of four.72 out of five, with fifty seven,755 overall scores. MyNetDiary is ranked 51st in the Health & Fitness category and has extra than 1 million downloads.

On Google, the app ranks eighth for the goal term beneath a third-birthday celebration listicle.

As for the way MyNetDiary performs on Google Play Store, we know it ranks primary. It has an ASO score of 95 out of one hundred and an app power of forty nine out of a hundred. According to AppTweak, the app also has 837 equity backlinks.

Of word, the logo website links immediately to the Google Play Store listing as opposed to an app landing web page.

#2: MyFitnessPal: Calorie Cou

MyFitnessPal, additionally released in April 2010, has an average score of four.23 out of 5, with 2,540,681 overall ratings. It has greater than 100 million downloads and ranks twenty fifth within the Health & Fitness class.

The Google Play Listing ranks number one for “calorie counter app” on the Google seek consequences web page. Additionally, the MyFitnessPal brand web page ranks on page one for “calorie tracker” and “calorie counter” Google seek consequences pages.

MyFitnessPal has an ASO score of one hundred and an app electricity of 81. According to AppTweak, the app has 21,832 fairness back links.

#three: Calorie Counter by way of Lose It!

Calorie Counter by means of Lose It!, launched in July 2011, has an average rating of 4.45 out of 5, with 129,565 total ratings. It has greater than 10 million downloads. Calorie Counter by using Lose It! Is ranked wide variety fifty two in the Health & Fitness category.

On Google, the app is stated on the primary web page in a couple of 1/3-party listicles.

Calorie Counter via Lose It! Has an ASO rating of a hundred and an app power of fifty. According to AppTweak, the app has five,447 fairness backlinks.

As with the first listing, MyNetDiary’s logo website hyperlinks without delay to the Google Play Store listing in preference to an app landing web page.

Lessons About SEO and ASO You Can Use
So, what did we study?

First and main, ranking for a seek term on Google is greater tough than at the Google Play Store. Just don’t forget the large distinction among MSV and key-word issue for the term “calorie counter.” The MSV on Google is forty nine,500, and it has a keyword issue of 78 percentage. Contrast this with that same time period on Google Play Store, with an MSV of 64 and a keyword difficulty of simply 22 percent.

We also found that making an investment in ASO will help your app rank for excessive-volume and excessive-opposition search phrases on Google Search and Google Play Store. All 3 of our analyzed apps have an ASO rating of ninety five or above. They all also rank on the first page of Google SERPs. That’s no twist of fate.

Additionally, we see that investing in ASO and search engine optimization can help elevate an app’s rankings in class lists (e.G., Health & Fitness). The app with the highest ASO score and maximum number of fairness one way links (MyFitnessPal) also has the very best ranking within the Health & Fitness category of the other apps.

Finally, associated with the above locating, pinnacle-ranking apps on the Google Play Store have a giant wide variety of awesome oneway links from 0.33-party web sites and terrific pages on a emblem’s internet site.

What is the distinction among search engine optimization and ASO?
Search engine optimization and ASO differ in what’s being optimized and for what cause. Search engine optimization (search engine marketing) is the optimization of website content material for the reason of ranking on search engines like google. App save optimization (ASO), now and again called app search engine optimization, is the optimization of app save listings for the reason of ranking on app stores, like Google Play Store.

How do I make my app searchable on Play Store?
To make your app searchable on Google Play Store, you may want to optimize your app list the usage of ASO techniques. These encompass including focused seek phrases and constructing equity one-way links to the app listing page.

Your advertising plan isn’t intended to be carried out in silos. Instead, you must combine your efforts throughout the board to make certain a steady logo experience.

This is why you could’t actually awareness on Google Play Store optimization, or any app store optimization for that matter. You should combine it with search engine optimization for complete fulfillment.

Whether you put in force this collaboration by myself, with a advertising corporation like NP Digital, or with a devoted app save optimization organization, you will in all likelihood see fine effects across your entire advertising method.

Do you’ve got questions about the use of search engine optimization and ASO together on your advertising plan? Let us understand in the remarks below.

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