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Top SEO Keyword Research Tools to Dominate the SERPs

What involves mind whilst you hear the word “keyword studies?”

There’s no denying that keyword studies is important to any search engine marketing method. However, some virtual entrepreneurs find the method hard.

In this case, having the right search engine marketing key-word studies tool to your side can make the process now not just easier, however loads greater powerful.

In this publish, I’ll share now not simply the top ten key-word research gear, but the twenty top equipment with the intention to pick out from.

Let’s get started!

1. Ubersuggest
I advanced the Ubersuggest search engine optimization keyword studies tool with one goal in thoughts – to help virtual marketers locate the proper key phrases regardless of their marketing finances.

Ubersuggest is right no longer just for keyword thoughts however additionally for checking out your competition, discovering one way links, and amassing content material thoughts. If you want to enhance your search engine optimization, it’s a exceptional, inexpensive, all-in-one device.


Getting began is as simple as entering your keyword and clicking the quest button.
Ubersuggest keyword tool.
For instance, a look for the word “content marketing” generates the following:

Keyword assessment ubersuggest.
As nicely as average monthly searches over the past twelve months, there may be a breakdown of:

SEO difficulty – the predicted opposition in organic seek.
Paid trouble – the estimated competition in paid search.
Cost in keeping with click on – the common fee in keeping with click for a Google Ad.
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While this offers you masses of valuable facts, the real research starts as you dig deeper. Click Keyword Ideas in the left sidebar for a list of long-tail keywords along their search engine optimization difficulty, paid issue, and cost according to click on.

Keyword thoughts phase in Ubersuggest for the keyword “content material advertising”
If 324 keywords aren’t sufficient, click on the related tab for some other 9.379!

Once you notice a keyword you want the look of, click on it to accumulate more precious perception, together with related key phrases and content material thoughts.


Drilldown in Ubersuggest for the key-word “content advertising definition”
Another tremendous aspect about Ubersuggest that many equipment for key-word research don’t offer?

It comes with a free Chrome extension, so you can locate keywords and search-associated data at the same time as you’re on Google!

Ubersuggest Chrome extension displaying related keywords
Ubersuggest is one of the simplest key-word studies equipment to study and has get right of entry to to all the information you want to make informed choices.

However, there are many other outstanding equipment for keyword studies available on the market too! Let’s check some of them.

2. SEMrush
SEMrush is the Swiss Army Knife of search engine marketing gear. You can use it to do comprehensive key-word research, optimize your on-page search engine optimization, become aware of backlinking opportunities, and hold an eye to your competition.

I love the little greater info it offers whilst you’re doing keyword research. For instance, it tells you the search cause of the keywords it suggests, making it less complicated to create centered content that drives conversions.


“Content advertising” seek in SEMrush’s Keyword Magic Tool
As SEMrush offers so many distinctive gear, it can experience overwhelming to the novice virtual marketer. However, if you make investments the time, you’ll see why it’s one of the exceptional key-word research equipment available on the market.

3. Ahrefs
Like SEMrush, Ahrefs provides a thorough, all-in-one solution for key-word studies. Both provide certain key-word studies along different tools like competitor and back link evaluation.

Ahrefs’ keyword overview of wholesome juices.
Another cool characteristic of Ahrefs that makes it stand out from the group is Webmaster Tools.

Free of price, you could use Webmaster Tools to look which key phrases your internet site is ranking for within the search engines. This let you identify which pages want a little extra push to rank on the first web page of Google.


Organic key phrases report in ahrefs Webmaster Tools
4. Topic Ranker
Topic Ranker uses artificial intelligence (AI) to its advantage to assist entrepreneurs identify the key phrases maximum in all likelihood to help them rank in the engines like google.

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This can assist store time and manner you can recognition at the keywords that count number. Pop your URL and seed keyword in, and Topic Ranker does the relaxation.


Topic Ranker dashboard for the keyword “sales automation Salesforce”
As well as locating the proper keywords, Topic Ranker additionally uses AI to improve your on-web page optimization, which in flip can help improve your web page scores.

If you’re new to SEO or don’t have time to dedicate to keyword research, Topic Ranker could be a superb SEO key-word studies device on your commercial enterprise.

5. Google Keyword Planner
Google Keyword Planner is by and large designed for customers who want to decorate their seek commercials. However, it’s incredible for boosting your search engine optimization too!

You do need a Google Ads account to get admission to Google Keyword Planner. This is worth doing although, as you get quite a few valuable information at no cost, all at once from Google.

Access the Keyword planner from your Google Ads account and pick out Discover new keywords. You can both enter a seed keyword or a internet site URL to get started.

Google Keyword Planner begin display
Google Keyword Planner will then offer you with key-word results, along with monthly searches and competition.


One of the blessings of Google Keyword Planner, which many search engine marketing key-word studies tools don’t offer, is the capability to see how keywords are trending. This helps you predict how key phrases will do in the future and whether or not there are any seasonal variations you want to observe out for.

Google Keyword Planner consequences
6. Moz Keyword Explorer
The Moz key-word research device has been round for a long term — for a few digital entrepreneurs, this changed into the primary tool they ever used!

While Moz gives a huge range of SEO optimization gear, it’s nonetheless famous for keyword research, and attracts records from a huge variety of search engines like google.

In reality, Moz has simply launched its new content material advertising tool in beta, which gives a variety of key-word information in an clean-to-understand and digest layout.

I like how you can organization key phrases by means of lexical similarity, that’s beneficial if you need to perceive keyword clusters.

Moz Keyword Explorer dashboard for the keyword “content advertising”
You get ten loose searches a month with Moz Keyword Explorer, meaning you may strive it earlier than committing to a month-to-month plan.


7. DataForSEO
DataForSEO isn’t a key-word studies device as such. Instead, it gives you with APIs that you could use to find, examine, and select efficient key-word thoughts.

Solutions furnished through DataForSEO are utilized by a number of the largest organizations inside the global, inclusive of Amazon, HubSpot, Airbnb, and Adobe.

Example of records taken from DataForSEO
The Keyword Data API pulls facts from a couple of sources inclusive of Google Keyword Planner, Bing Ads, Google Trends, in addition to the search engines like google and yahoo. This way you get a nicely-rounded and complete list of keyword ideas.

One of the matters I like maximum about DataForSEO is that you may filter keywords and type them by means of the metrics of your choosing. This manner, you could compare thoughts in opposition to each different and pick out the most effective keywords relevant on your project.

Although DataForSEO isn’t always a standard search engine marketing keyword studies tool, it stays one of my favorites, because it generates exquisite outcomes. Plus, the pay-as-you-pass choice way you best pay while you want it, making it very fee-effective.


Eight. Long Tail Pro
Long tail key phrases are a fundamental element of content material advertising in nowadays’s competitive search surroundings. If you need better-best traffic and more conversions, it’s essential to work them into your SEO approach.

Long Tail Pro is a key-word research tool that in particular specializes in long tail key phrases. This method you have peace of mind that the key phrases it shows will deliver focused results to your commercial enterprise.

Long Tail Pro dashboard
One of the matters I like most approximately Long Tail Pro as a key-word studies tool is how speedy it’s far. A single seed key-word can generate up to 400 long tail keywords in seconds!

Even higher, Long Tail Pro is exquisite for competitor evaluation. Rather than manually looking the top ten effects in your goal key phrases, this tool does all the give you the results you want. With Long Tail Pro, you get excessive-level records, together with keyword utilization within the meta records, Moz Rank, domain age, and the wide variety of backlinks.

While Long Tail Pro is a paid-for key-word research tool and not using a unfastened trial, its creators are fantastically confident in its talents. In truth, in case you don’t rank better in 60 days, they offer a complete refund.


9. Bulk Keyword Generator
If you want to apply nearby SEO to enhance the hunt engine presence of your local commercial enterprise, Bulk Keyword Generator is a extremely good key-word research device. Plus, it’s terrific easy to use!

First, you want to select your business type:

Bulk Keyword Generator Keyword Suggestor tool, step 1
Next, provide extra records approximately the products and offerings you offer, and your location.

Bulk Keyword Generator Keyword Suggestor device, step 2
Bulk Keyword Generator will then generate a listing of neighborhood keywords you may use for your advertising and marketing.

List of keywords in Bulk Keyword Generator
With this unfastened and speedy tool, you may generate as many keyword lists as you need. It handiest takes a few seconds to run a search, and you may export the consequences to CSV too.

If you want to use neighborhood SEO to make extra people aware about your enterprise, Bulk Keyword Generator is a need to.


10. SECockpit
When it involves gear for keyword research, many people think the more superior the consequences, the harder the device is to apply.

This isn’t the case with SECockpit. It presents killer effects, all whilst having a especially easy mastering curve.

SECockpit dashboard
One of the things I like most approximately this tool is its capacity to generate low-competition keywords. This lets in you to drill down past your opposition to uncover lengthy tail keywords you’ve got a higher threat of ranking for.

For every key-word, you receive a complete evaluation of the pinnacle 10 web sites. This includes the number of back links, on-page search engine marketing elements, and PageRank for comprehensive search result metrics.

Fast and green, it’s easy to look why such a lot of digital entrepreneurs keep in mind SECockpit their search engine marketing keyword studies tool of desire.

Eleven. Seed Keywords
Often you may surprise if human beings virtually are the use of the keywords that your key-word research device of choice shows. In this example, Seed Keywords offers a singular, powerful, and free solution.

With Seed Keywords, you may ask your pals, colleagues, and customers how they’d search for a particular query. Here’s the way it works:


Create a state of affairs for a seek question.
Give the specific URL for your list of contacts.
Watch your keyword list populate.
Here’s what the effects seem like for the following question:

“You have a defective PC. You need to have it constant. What would you look for?”

Seed key phrases.
As you want to consider a state of affairs and ask humans to reply, Seed Keywords won’t be best if you need keywords in a rush.

However, in case you need tremendously centered and correct key phrases, it’s an amazing search engine optimization key-word research tool.

12. Soovle
Soovle has been round for a long time, however it’s nevertheless one of the exceptional key-word studies gear to be had. Here are a few motives why:

It’s free to use.
It simplest takes more than one seconds to finish a seek.
It presents autocomplete tips from an expansion of sources, together with, but not restricted to, Google, Amazon, Yahoo, and Wikipedia.
Here’s what you’ll see in case you run a Soovle look for “internet marketing.


Soovle seek results for “net advertising and marketing”
With Soovle, you get autocomplete guidelines from the sources that count most. Plus, as you get keyword recommendations from assets you might not typically be aware of, you may get valuable ideas that your competitors won’t consider.

Thirteen. Term Explorer
If you’re a digital marketer who loves nothing more than digging right into a massive statistics set, you’ll love Term Explorer as a keyword research device.

Term Explorer dashboard
There are many capabilities and options with Term Explorer, and the results page is full of high-degree information in an effort to keep you busy for pretty some time. While there’s a little bit of a learning curve, it gained’t take long to identify the statistics that is most important to you.

Along with the key-word analyzer characteristic, the URL analyzer is likewise a treasured device. This provides precise insight on any URL, which means you could maintain up to date with what your competition are up to.

Term explorer keyword tool.
Term Explorer is superior and powerful, the appropriate desire for entrepreneurs who want to take their keyword studies to the following stage.


14. Keyword Tool Dominator
Another keyword studies tool that scrapes autocomplete tips, Keyword Tool Dominator affords records from quite a number sources. As well as Google, Amazon, and Bing, it additionally grabs information from alternative assets like Etsy, Home Depot, and Walmart.

This means more chances to uncover high-value keywords your competition aren’t privy to.

To get began, choose the internet site you want to source keywords from, input your seed key-word, and click the inexperienced button.

EBay key-word device consequences for the key-word “Lego set”
All the keyword tools paintings one after the other, so you will want to run all of them in my view to get a complete set of keywords.

However, Keyword Tool Dominator is immensely powerful and fantastically low cost — with charges starting from $ninety eight for a lifetime plan.

15. Google Trends
At first glance, Google Trends won’t seem like a keyword studies device. However, it’s a terrific (and unfastened!) manner to leverage seasonal traits and notice if a keyword has staying electricity.


Google Trends results for the key-word “Stanley Cups”
Let’s observe “Stanley cups,” which were all the rage on the cease of 2023. You can see that hobby peaked at the stop of December, took a drop after the holidays, and is starting to choose back up.

Google Trends additionally gives masses of valuable records such as which regions are most inquisitive about a particular phrase or phrase, related subjects, and queries human beings ask.

For instance, human beings are asking about “Stanley cups for Valentine’s Day,” which shows the product is due to get a second wind.

Related topics and associated queries in Google Trends
It simplest takes ten seconds to rise up and jogging with Google Trends, making it an smooth and effective manner to get extra statistics approximately your key phrases of desire.

Sixteen. Serpstat
Serpstat promotes itself as an low priced key-word studies device that drives effects.

Enter your keyword, and Serpstat will offer all the records you want to make informed SEO decisions.

Serpstat dashboard for the key-word “content material advertising and marketing”
One of the things I like is that it affords separate lists, one for natural key phrases and one for paid keywords.

For example, for the seed key-word “content advertising,” Serpstat suggests that “content advertising for attorneys” can be an incredible phrase to target.

This makes Serpstat stand out as it gives potential keywords that other SEO key-word studies equipment don’t recall.


17. Keywordtool.Io
Like most of the SEO key-word studies tools in this list, Keywordtool.Io makes a speciality of scraping autocomplete records. As a end result, the keyword pointers you get are all ones your potential clients are actively trying to find.

Keywordtool.Io’s specific selling point is that it doesn’t simply examine the engines like google and marketplaces, however social media and app marketplaces too.

This way you may see what humans are searching out on Pinterest, Instagram, and TikTok, in addition to the App Store and the Google Play Store.

Keywordtool.Io outcomes for “content material advertising” on TikTok
Keywordtool.Io isn’t the most low cost key-word research platform on this listing, with costs starting from $69 a month. However, in case you need to locate keywords that set you apart from your competition, it is able to be a amazing go back on funding to your business.

18. AnswerThePublic
AnswerThePublic uses autocomplete information from Google, Bing, and YouTube to show you what people are seeking out on line.


We’ve looked at numerous search engine optimization key-word studies equipment that use autocomplete facts, so what makes AnswerThePublic stand out?

Firstly, AnswerThePublic uses visualizations to show off records. This makes it less difficult to see the connections among key phrases and spot which of them are the exceptional ones to use at a glance.

AnswerThePublic visualization for the key-word “AI content material”
Secondly, AnswerThePublic permits you to installation search listening and e mail alerts. This approach you’re robotically knowledgeable of recent key phrases and traits, which means you can stay one step beforehand of the competition.

Search listening and email signals in AnswerThePublic
Finally, like Ubersuggest, AnswerThePublic is to be had as a life-time plan. For as little as $99, you may get lifetime access — making AnswerThePublic a tremendous option for small advertising and marketing teams.

19. Jaaxy
Jaaxy’s unique selling point is that it is designed for associate entrepreneurs to help them perceive the proper keywords to target. However, this search engine marketing key-word studies device is open to everyone.

Jaaxy seek end result for the key-word “content advertising”
One of the things I like approximately Jaaxy is that you can see what number of other web sites rank for the equal key phrases. This can come up with an amazing indication of the way easy it will be to target a specific phrase or word. The “associated” function additionally helps you to discover capacity keyword ideas at a glance.

You get 30 unfastened searches by way of growing an account, so it’s nicely well worth attempting Jaaxy to peer if it’s the proper key-word research platform for you.

20. Keyword Surfer
Keyword Surfer is one-of-a-kind to the rest of the keyword studies tools on this post as it’s a Chrome Extension in preference to a platform.

Developed through the crew in the back of Surfer search engine optimization, this unfastened extension adds additional records to Google, making it less difficult to become aware of capability keyword possibilities.

To use it, just set up it and carry out a search on Google. A field will pop up with related key phrases, search extent, and content overlap — this indicates how frequently the keyword appears inside the seek results.

Keyword Surfer results for “content material advertising and marketing”
Want to maximise your key-word research abilties? Why not use both Keyword Surfer and the Ubersuggest extension to get the most from your Google searches?

What Criteria Should Businesses Consider When Selecting search engine optimization Keyword Research Tools?
When looking at equipment for key-word studies, I recommend bearing the subsequent in mind:
Budget. How lots do you have to spend?
Ease-of-use. Can you jump in and start using the keyword research tool, or do you need schooling?
Features. What capability do you want to perform keyword studies?
Number of seats. How many humans want to get entry to the tool?
Scalability. Will the device grow as your enterprise does?
Integrations. Does the device integrate with some other search engine marketing and advertising and marketing gear you use?


Do You Have to Pay for Good Keyword Research Tools?
Not necessarily! Some of the first-rate tools for keyword research have unfastened or low-cost plans.
For example, you can purchase a lifetime plan for Ubersuggest from $290. This means you pay once, with no extra month-to-month fees.

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